Thursday, March 11, 2010

From Blue to Green Denim Drive at The Gap (on till March 14, so hurry!)


Recycling denim for insulation has become a popular idea, but is still underused in practice. I'm not really sure why, because the "pink stuff" is so bad on so many levels, including being totally toxic. I think the idea behind the From Blue to Green Denim Drive in conjunction with The Gap is absolutely super-fantastic, I support it wholeheartedly and will be bringing old jeans down myself, tomorrow. The two-week denim drive is part of The Gap’s “Recycle Your Blues" event, where customers who donate denim will receive 30% off new denim purchases from Gap, GapKids or babyGap through March 14. So head on down before you run out of time and get yourself a new pair of jeans for spring, and know that in doing so you can be part of a greater good. Just look at these fabulous styles, it's so prefect!

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